DFW International Airport Unveiled New Logo
By Anthony Tran
Over 1,000 North Texas VIP guests and DFW International Airport board members, including DFW International Airport CEO Sean Donohue, Mayor Mike Rawlings of Dallas, Mayor Betsy Price of Fort Worth, Mayor Linda Martin of Euless and DFW Board Member William Tsao, gathered at Dallas/Fort Worth International Airport headquarter to see the unveiling of its brand new and modern logo, portraying the airport global “superhub,” on Thursday morning, October 1, 2015.
Compared to the 14 years old DFW Airport logo on a blue background, the new three letters logo, DFW, has a significant bright orange-color, based on the color of a sunrise, which represents a new beginning in air travel. The new logo has a line, across the middle, intended to be a “journey line” of its customers and also, accompanied with a tagline – Travel. Transformed – defining travelers to experience a new way of air travel. “For the new logo, we wanted the three letters, DFW, to be kind of a hero and the primary focus, because those letters mean so much to the region and people recognized those letters globally. It’s much more prominent then the old logo, in term of DFW, and the color, we chose the orange color because it’s warm, inviting and globally, orange is a very optimistic color and putting all that together, we thought, it’s so obvious that we had to do this,” says Sean Donohue, CEO of DFW International Airport.
Today, DFW International Airport is a business engine that attributes $31.6 billion to DFW total economic output. Built in 1974, DFW International Airport is the highest-capacity commercial airport in the world with 7 runways and one of the two international gateway airports in Texas. DFW Airport offers businesses travelers a high-frequency schedule and access to any major city in the continental United States in less than four hours. It serves 148 domestic and 56 international destinations, including several key markets in Asia.
The new DFW logo will be implement in front of the DFW Airport’s headquarter, Skylink train cars and DFW buses.